Wednesday, February 24, 2010

Pan Am's Helvitica Dreamtime



I think it might be the simplicity of these Pan Am ads that make them so powerful to me. When I look at these pictures they draw me in and make me want to visit the places they advertise without any heavy handed or obvious ploys. There is no promise of beautiful women or having the "time of your life" instead they seem to say "this place is kinda cool, maybe you might want to check it out". There is a lesson there somewhere for modern ad designers. See and learn more about these cool ads here.





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